Our Services

We offer a comprehensive suite of B2B research and communication consulting services, helping businesses make informed choices and connect meaningfully with their audiences and customers.

Multidimensional solutions for multidimensional problems

Our comprehensive suite of services is designed for clients who are at the forefront of solving critical and complicated problems. Most of our clients work across multiple issues and cross-functionally so we work with them to create custom plans as needed.

Our goal is to solve your problem; not to force you into a box.

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User Research & Product Testing

– User / UX / Consumer Research
– Product design and usability testing
– Human-centered design
– Focus groups and Interviews
– Heuristic evaluations
– Design accessibility evaluation
– Iterative design support
– Consumer behavior analysis
– Social and behavioral studies
– Cross-disciplinary research synthesis
– User journey mapping

Who needs this?

Businesses looking to understand their audiences and use data-driven insights to improve products and services. Businesses aiming to assess product usability; enhance intuitiveness, accessibility, and impacts of products; and to validate strategies using research-driven insights.

Are you developing a new product that you want to test with real users to identify pain points preemptively?

Do you need original data from key user groups to evaluate your KPIs and monitor progress and metrics?

Do you want to know why your product has a high churn rate or how you can increase your conversion rate?

Are you interested in product-testing and improving quality control through dogfooding?

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Communication & Messaging Strategy

– Message testing and evaluation
– Information architecture
– Persuasive and campaign message design and testing
– Social marketing message design
– Communication design and framing
– A/B testing for message effectiveness
– Strategic storytelling for target audiences

Who needs this?

Organizations that require compellingly crafted narratives to improve public engagement, or aim to refine brand-related messaging for maximum impact.

Are you crafting a persuasive campaign to advocate for reducing food waste?

Do you want to know how to frame your message to get maximum support and audience engagement?

Do you need to know precisely how to structure information in a product so users can find and use the most important information?

Are you considering different ways to communicate and frame your marketing or ad campaign message? Message testing can help you make the right choice and use your resources optimally.

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Decision Support & Strategy

– Design of decision support products and tools
– Evaluating usability and effectiveness for decision support
– Testing and insights for designing decision support visualizations
– Climate, environment, and health related decision support
– Hazard, disaster, and risk related decision support design and testing
– Choice architecture for decision support ensemble visualizations
– Behavioral science for business strategy

Who needs this?

Companies and leaders who need structured, tested, validated approaches to improve decision-making among users, optimize designs of products, processes, and strategies to support decision-making, and to reduce uncertainty.

Want to know if your end users accurately understand and use your decision support product?

Do you need to know which colors, informational and visual elements to use in your visualizations to improve interpretation and increase the product’s usability?

Are you trying to communicate critical information about major risks, hazards or disasters through forecast products but are not sure if your users are correctly assessing the uncertainty, probability, and other data to make high-stakes decisions?

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Writing & Reviewing

– Technical writing
– Research paper writing and reviewing
– Grant proposal writing and reviewing
– Professional materials writing
– External and internal communications writing
– Reviewing scripts and research protocols
– Web content writing
– News writing and Press releases
– Copywriting

Who needs this?

Businesses or individuals in need of advanced expertise in writing a variety of content from technical to public-facing press releases, and those looking for in-depth reviews of grant proposals, research proposals and papers, and other technical materials.

Do you need someone to review and critique an important proposal for a highly competitive grant?

Are you in need of a seasoned set of eyes to look over your research paper, press release, media campaign or digital communication materials?

Do you need a skilled technical writer who can communicate complex ideas and data in a clear, concise, and compelling way?

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Media Use, Literacy & Technologies

-Analyzing audience media use
– Interactions with and uses of new media technologies including Artificial Intelligence (AI)
– Evaluating media literacy
– Insight for news and media strategy
– Misinformation and disinformation research
– Developing solutions to combat effects of misinformation
– Understanding the spread, scope, and impacts of misinformation

Who needs this?

Businesses, media and news organizations interested in understanding how their audiences use, consume, and interact with media technologies, and where gaps in media literacy currently are.

Thinking of changing your strategy for communicating with your media audience? You may want to know how they’re likely to respond.

Struggling with the impact of misinformation on your end users and unsure how to combat it?

Not sure why your customers or users are switching to other news organizations or media platforms?

Do you need data on what would drive users to pay for subscriptions to your news or media service?

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Custom Research

– End-to-end research and project management
– Mixed methods data collection
– Mixed methods data analysis
– Custom-built research methodologies
– Real-time adaptive research solutions
– Support for implementing research evidence and insights
– Impact measurement

Who needs this?

Organizations and businesses that need more than just insights; who want an end-to-end research process from design and execution, to analysis and synthesis, including practical implementation support.

Do you want to understand precisely how end users of your product will go about interacting with and using your products features, and which features will be most helpful or be least helpful to your users?

Not sure what actions to take to improve the functionality, features, and impact of your product? You may benefit from a research study tailored specifically to get you what you need to make meaningful changes to grow your business.

Do you want to know whether the ad or campaign your company designed is having its intended outcome?

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