Our Team

Our Team

Our team reflects a wide range of expertise in areas including communication, decision-making, behavioral science, and design thinking, as well as climate resilience, OneHealth, environmental education, and capacity building.

Apoorva Joshi, Ph.D.

Director and Lead Consultant
Social Psychology; Decision Science; Behavioral Science; Media and Environmental Psychology; and SERViC TM (Science, Environmental, Risk and Visual Communication)

Bio:

Apoorva (she/her) is an interdisciplinary researcher with backgrounds in STEM, journalism, and social science research. She has 15+ years of experience in effectively communicating complex information to diverse audiences, and 9+ years of experience leading and designing impactful applied research. Her research demonstrates how science can help shape decisions and behaviors through effective communication.
Apoorva uses quantitative and qualitative research methods to design research with applications in understanding and solving problems in user experience (UX), product design and usability testing, message testing, impact evaluation, strategic communication, behavior change campaigns, audience analysis, media technologies, misinformation, and visual data communication.

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