Where science meets the work.
Analysis, commentary, and applied research on communication, decision-making, and the gap between evidence and practice. Written by Apoorva Joshi, Ph.D. — for practitioners, researchers, and anyone who wants to think more carefully about how information actually lands.
These are original pieces — op-eds, research explainers, and analysis of current events through the lens of communication science, behavioral research, and risk. Longer-form versions of what you might find on LinkedIn, with more room to think.
What we write about
Posts span three areas — sometimes all at once.
Research & Evidence
Explainers on new and important research — what it found, what it means, and where the gaps still are.
Communication & Practice
Op-eds and analysis on risk, science, and strategic communication — what works, what doesn't, and why it matters.
Current Events & Decisions
Applied behavioral and communication science lens on what's happening in the world — why people respond the way they do, and what better design might look like.
Recent posts
The Bifrost Brief
Why does research still remain largely inaccessible to practitioners on the ground who make real-world…