Generic answers can no longer solve complex problems. But the right science — supercharged with strategic, actionable insights — can.
Through rigorous research and strategic communication, Stratagemma decodes complex evidence into clear, actionable insights — unlocking the science that turns your decisions into measurable, lasting change.
See it.
Solve it.
Scale it.
To be leaders in making scientific research and data truly accessible — in the form of clear, tangible, evidence-based strategies and solutions that benefit both people and our planet in measurable, lasting, and transformative ways.
Raw science.
Real-world
solutions.
To turn raw science into transformative solutions rooted in reliable data, scientific theories, and empirical evidence — serving as a trusted conduit of research from science to action, and from insight to measurable impact.
Why 'Stratagemma'?
"The 'trick' we have up our sleeves is that we find clever ways to integrate scientific evidence and data into strategies — giving our clients a marked advantage."
The name draws from stratagem — a plan or scheme designed to outsmart the competition — and gemma, the Latin for a precious gem, a bud, an eye. Together: a clever, carefully crafted strategy that is as valuable as it is rare. We ensure that our clients' products and operations reflect the best and latest in innovative research and practice — giving them a decisive edge.
What We Do
We work across three connected capabilities — communication, design thinking, and the science of decisions and behaviors — bringing risk perception, risk communication, decision-making, and human-centered design to every engagement.
Communication
Getting complex, scientific, or risk-laden information to land — and drive the right action.
- Strategic communication & message development
- Risk, uncertainty & hazard communication
- SERViC™ — Science, Environmental, Risk & Visual Communication
- Social marketing, public outreach & narrative storytelling
- Professional writing, editing & media relations
Design Thinking
Human-centered research and design for usable products, tools, and decisions.
- User, product & usability research
- Human-centered design of decision-support visualizations
- Information & choice architecture
- Usability, accessibility & design audits (incl. Section 508)
Decisions & Behaviors
The science of how people perceive risk, make decisions, and change behavior.
- Decision-making & behavior change
- Risk perception & decision science
- Impact evaluation & measurement
- Media-use research & countering mis- & disinformation
Where Our Work Delivers Impact
Our methods deliver impact at the intersection of Risk, Decisions, Behaviors, and Communication. Our clients represent a range of fields — and the kinds of problems we solve.
RISK · DECISIONS · BEHAVIORS · COMMUNICATION
Cognitive & Cybersecurity
Research to identify how social and cognitive factors can make businesses increasingly vulnerable to cybersecurity threats from scams, frauds, phishing, and misinformation.
Risk Mitigation & Management
Risk perceptions, uncertainty communication, and human-centered design for decision support products that seek to improve responses and preparedness to emergencies, natural disasters, hazards, and other risks.
Public & Environmental Health
Systems-thinking and OneHealth approaches integrated with social and behavioral science to design effective behavior-change strategies and messaging to safeguard people and the planet.
Climate, Conservation & NGOs
Crafting clear, persuasive messaging to advance Sustainable Development Goals, secure buy-in for conservation and climate resilience-building, and evaluating the impact of conservation projects and behavioral interventions.
Media, AI & Misinformation
Building capacity for and assessing media and science literacy internationally, understanding factors driving susceptibility to disinformation, and making communities safer by empowering them with the tools to evaluate digital, visual, AI-generated, and manipulative content.
Product Design, UX & Decision Support
User research, usability testing, design audits, and human-centered design for dashboards, data visualizations, interactive data products, as well as science-backed strategies for effective information and choice architecture.
Our Team
Our team reflects a wide range of expertise in areas including communication, decision-making, behavioral science, and design thinking, as well as climate resilience, OneHealth, environmental education, and capacity building.
Apoorva Joshi, Ph.D.
Social Psychology · Decision Science · Behavioral Science · Media & Environmental Psychology · SERViC™
Apoorva (she/her) is an interdisciplinary researcher with backgrounds in STEM, journalism, and social science research. She has 15+ years of experience effectively communicating complex information to diverse audiences, and 9+ years of experience leading and designing impactful applied research. Her research demonstrates how science can help shape decisions and behaviors through effective communication.
Apoorva uses quantitative and qualitative research methods to design research with applications in understanding and solving problems in user experience (UX), product design and usability testing, message testing, impact evaluation, strategic communication, behavior change campaigns, audience analysis, media technologies, misinformation, and visual data communication.
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